Last one year has seen a huge growth in the magnanimous, ever-growing web of internet. The pandemic left businesses with no choice but to embrace technology and having a good website became a necessity. In today’s world, having a good website is no different than having a good storefront, for that’s where your customer would visit to buy your products or services. Amidst all of this, WordPress has become a saviour for all kinds of business, both big and small. WordPress, studded with thousands of plugins and themes, is no longer limited to just being a blog site.

The process of building a website might look overwhelming from the outside, but with the help of WordPress, even a person with no knowledge in coding and small business owners can design custom webpages in minutes. The easy-to-use interface, themes and plugins give users an upperhand when it comes to dominating the online market. Developers work hard to keep developing new themes and plugins that can suit all design and business requirements.

But what are these Plugins? WordPress Plugins are magical scripts that enhance the visibility of websites and their functioning. Programmers develop these plugins, thereby, providing a wide range of options to their users. Themes and Templates on the other hand, are becoming extremely popular for externally hosted websites as it provides an ease of us and flexibility. There are a lot of companies like WP Genius Solutions LLP that offer customized WordPress Plugin development catered to individual business requirements.

Websites and blogs aren’t just limited to sharing personal stories and experiences now, they are an excellent and essential part of marketing and promoting. In some cases, websites are also designed and maintained with the goal of generating revenue from them. Using custom-developed WordPress Plugins and Themes poses a lot of advantages in such cases, especially if the websites is externally hosted. Users get the advantage of including advertising links or they can connect Google AdSense to their website and promote Affiliate products.

Custom designed plugins can aid the businesses in elevating their cause with the help of add-ons in a wide range of categories like:

• AdSense Management
• WooCommerce
• Advertisement Rotators
• WPLMS
• API Integrations
• Search Engine Optimization
• Social Logins and password protections
• Search Boxes
• Tracking & Analytics Tools
• Braincert & WizIQ

As useful as these Plugins are, a lot goes in to developing the perfect plugin. One needs to possess an understanding of FTP, Zip files and some knowledge of HTML to merely install some kinds of plugins. Business owners with coding knowledge and maybe a formal education in PHP Programming, Javascript or CHMOD tend to develop their own plugins catering to their specific needs, thereby, getting a more advanced website. But fret not, for business owners who don’t bear an expertise in coding or programming, there are over 54K readymade WordPress Plugins in the repository. And even if none of the readymade plugins are catering to your business-specific requirements and delivering expected results, you can always turn to WordPress Web Development Companies that provide tailor-made WordPress services for your and your business.

A note for new business owners or people looking to design a new website:

WordPress.com and WordPress.org, although similar sounding but are completely different in their functionality and services offered. WordPress.com is a great platform for budding bloggers to begin with their online presence but the themes and templates available are limited and users cannot avail the benefits of plugins. Whereas, WordPress.org requires users to have their own domain and hosting but presents hefty benefits. It is a much better option for marketing, advertising and growth, and this is where WordPress Plugins come into play.

Self-hosted website owners have a lot of advantage when it comes to functionality of their website and even from designing point of view. You can make use of tons of readymade WordPress Plugins or contact a WordPress Development firm for creating and managing unique, personalized websites that attract actual traffic.