Every business today is revolving around providing flawless business these days. All enterprises, big or small are reluctantly focused on trying and testing new trends that brings automation and digitization. It’s the era of new technologies like IoT, Artificial Intelligence, Augmented Reality, Mobility etc.

In the pool of companies, startups often are neglected considering they are quite new in the business. Users emphasize is more towards well-established brands that give them the surety of value, quality, and services.
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The number itself says that there are only 20% of startups who are able to survive the harsh market conditions. The difference is due to a number of factors that are now quite evident. Few to mention here are:

• Disconnect with customers
• Lack of investments
• Lack of new ideas
• Lack of services based of new trends (IoT AI, AR)
• Lack of knowledge about competitors
• Lack of market research
• Fail to communicate value propositions to customers and more

Above mentioned factors are few that suggests why startups are failing these days and not able to abide with current market situations. However, despite facing such challenges there are few that rise through these hindrances and prove their ability to the world. What is that these exceptional startups are doing in order to sustain themselves?

One answer to this question is the use of mobile devices for product and brand promotion. Mobile devices have covered more than 1 billion global users. With mobile in vogue today, mobile app development companies are in trend right now.

Mobile apps are an instant solution for users. Build using programming languages like Java, Python, mobile apps proves to be reliable, sustainable, robust solution catering to every need of companies as well as end users. Realizing its capabilities and power, startups have started to engage their users through mobile apps.

How Mobile App Development is Boosting Business for Startups and Pouring Profits in a Smart Way.

a. Improved Business Processes

Before the introduction of mobile apps, the business used to have chaotic processes. Despite being effectively implemented, it used to bring mismanagement sometime in the process later. With mobile app being in function for startups now, it has now been streamlined, increased sales, improved employee productivity and reduces expenses.

In the era of technology, businesses can rely on emerging technologies AI and IoT to enhance gain visibility into the system and achieve expected business outcome. However, they need to associate with reliable companies with experience in empowering apps with machine learning technology.

Apart from these, mobile app development companies or developers are being thoroughly explained about the business goals and they ensure building the app to maximize its utility. Developers also ensure inculcating analytics in the app to keep an eye on numbers and figures to plan accordingly.

b. Direct Reach to Target Audience

It becomes really hard to understand the basic need of users when you are not directly interacting with them. Already stated above, startups fail to grow due to not being in connection with end users. Mobile apps act a great aid here to startup companies.

Promoting products and services through mobile apps increases the brand value, customers understanding of offerings, value propositions and lot more. Once customers are aware of the offerings and why they should seek services from your startup, they start to build trust with the company thus ensuring future purchases as well.

c. Enhance Business Intelligence

It’s not always about what you propose to customers, it also about analyzing the behavior pattern of users so that you can plan your next move. In volatile and dynamic market scenarios, startups need to be equipped with plans for every circumstance. If not, they would fail to mail an impact in multiple situations and suffer loss.

Mobile apps empower startups with analytics to gain access to business intelligence. It enables them to make real-time decisions, take appropriate actions, look out for challenges and work on feedbacks. There are numerous mobile analytics tools like Flurry, Google Mobile Analytics, Apsalar, Apple App Analytics, and Mixpanel etc. that developers implement in the apps.

d. Cost Saving Approach

Having a mobile app for startups is an investment that brings effective ROI. It’s important for a startup to focus on agile approach, have real-time communications and follow information synchronization and sharing. With the mobile app in place, all these become easy as it’s the most reachable device available with anyone.

The best part of having a mobile app is that it brings down the excessive costing of the company. It not only reduces operational cost but also enhances its reach through availability on various platforms. A startup can connect with any mobile app development company or developer that has expertise on building apps and get to the business of development of the app, thus saving employees time and company’s cost of building and maintaining it.

Conclusion

Summing up, above mentioned pointers are few to justify how mobile app development boosts businesses for startups, but surely effective. Nonetheless, establishing itself in the market is a big challenge for startups and they have to be very smart about their every move. Mobile apps enhance their visibility in the market and connect with users at the same time.

Bringing numerous benefits for startups it also brings down the operations cost, increases employee productivity, aligns business process, achieves business goals simultaneously.